• Beauty by dr°k began with a commitment to making healthy hair easier to maintain. Born from professional experience and scientific insight, the products were created to address the everyday challenges clients face—dryness, detangling, and the need for reliable, lightweight moisture.

  • At Beauty by dr°k, we don’t just offer products, we offer practical solutions.From daily hydration to soft, manageable strands, each formula is designed to simplify maintenance and protect hair health without complexity. Because caring for textured hair should never feel overwhelming.

The person behind the brand

Dr. Kari Williams is a board-certified trichologist, natural hair care specialist, and educator with over two decades of experience. Internationally recognized for her expertise, she has dedicated her career to textured hair health, scalp care, and educating women about lasting, sustainable hair practices.

Her commitment is simple: to honor the beauty and complexity of textured hair with products that truly work—without unnecessary steps or harmful ingredients.

Real People. Real Results.

  • "I don’t know what I did before these products came into my life"

    Lizzy

  • If it weren't for these products, I wouldn't have remained natural. My curly coils are very tight and normally take hours to detangle, ripping my hair out. Dr. Kari saved my hair in every way. I use this product daily on my daughter hair to maintain a sheen and moist appearance and feel on her hair. I love that it isn’t greasy and has a pleasant scent.

    M. Smith

  • This hydrating mist is the perfect product for my braid out. It’s lightweight and makes my hair soft and look moisturized but not oily or wet. It also smells amazing without leaving heavy perfume on my hair. I will continue to use it as long as Dr. Kari continues to sell it.

    T.J.

Explore the Shop

  • Daily Spray

    Daily Spray

    Daily Spray

    $25.00 USD
    $25.00 USD